Our client was undergoing an international rebranding that involved updating their brand identity across multiple product segments. Prior to our involvement, the client faced significant challenges in tracking the progress of the rebranding, leading to inefficiencies and uncertainties. The lack of visibility into the conversion status made it difficult to manage the process effectively. We stepped in to provide a comprehensive solution by developing a data pipeline to track the progress of physical items (e.g., packaging, labels, datasheets) and implementing an AI-driven digital asset monitoring system to ensure that all digital assets were updated to the new brand identity. The collected data was mapped at both regional and business unit levels, giving the client a clear and structured view of the rebranding’s progress. We then integrated the data into Power BI, the client’s chosen Business Intelligence tool, so that the executives could make data-driven decisions based on real-time insights.