Diverzum
Diverzum helps students access exclusive discounts and benefits while fostering meaningful connections between students and partner businesses. We optimized the platform’s usability and engagement, enhancing student satisfaction and partner visibility.
Client & Partner
Diverzum
Date
2023
Industry
Education and Student Services
Services
Design Audits
User Journey Mapping
UX/UI Design
Usability testing
Interactive Animations
Product Testing and Quality Assurance
Project Overview
Diverzum is a platform that supports students by providing access to unique discounts, offers, and benefits from partner businesses. Its mission is to make student life more affordable while helping brands connect with a young, dynamic audience. We collaborated with Diverzum to streamline their platform, focusing on usability improvements that made it easier for students to discover and redeem offers while increasing engagement with partner businesses.
Process
We began by conducting a design audit, identifying key areas for improvement in the platform’s navigation and usability. Students expressed difficulty in discovering relevant offers and understanding how to redeem them efficiently. The UX/UI redesign centered on creating a clean and intuitive interface, highlighting offers and making navigation seamless. Features such as category-based filtering and a personalized dashboard were introduced, ensuring students could quickly find discounts tailored to their needs.
Through usability testing, we worked with university students to gather feedback, fine-tuning the platform to ensure it met their expectations. Additionally, we incorporated interactive elements like progress trackers for redeemed offers and gamification features to boost engagement. Finally, we optimized the platform’s mobile responsiveness, knowing that most students accessed Diverzum through their smartphones.
Result
The updated Diverzum platform achieved a 35% increase in student sign-ups and a 25% boost in offer redemptions within the first quarter. Partner businesses also reported a 20% increase in visibility and conversions through the platform. These improvements solidified Diverzum’s position as a key player in enhancing student life and connecting them with valuable opportunities.
Client feedback
Nordkode's expertise in improving our platform has been awesome. Their ability to streamline the user experience and incorporate features that resonate with students has greatly enhanced our impact. Both students and partners have responded positively to the changes.
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