Bookkeepie
Bookkeepie is an intuitive accounting platform for small businesses and freelancers. We redesigned the platform to improve usability, streamline features, and enhance user experience, resulting in greater customer satisfaction and growth.
Client & Partner
Bookkeepie
Date
2023
Industry
Accounting Software
Services
Design Audits
Wireframing & Prototyping
User Journey Mapping
UX/UI Design
Usability testing
Product Testing and Quality Assurance
Project Overview
Bookkeepie is a modern accounting platform designed to simplify bookkeeping for small businesses and freelancers. The goal was to create a user-friendly solution for managing finances that would not overwhelm users with limited accounting knowledge. We worked on improving the platform’s usability and making it more intuitive, so users could easily manage key tasks like invoicing, expense tracking, and financial reporting.
Process
Our collaboration with Bookkeepie began with a detailed design audit, where we analyzed the platform’s existing interface and identified key pain points, such as cluttered navigation and unintuitive workflows for tasks like expense tracking. We then focused on a UX/UI redesign, creating a clean, streamlined dashboard that made it easy for users to access critical features like invoice generation and expense summaries.
During the redesign phase, we conducted usability tests with real users, allowing us to refine the platform and ensure it addressed their needs effectively. We also incorporated interactive animations to guide users through more complex actions, improving both clarity and engagement. Finally, we performed rigorous product testing and quality assurance, ensuring the platform worked seamlessly across all devices and delivered a smooth, frictionless experience.
Result
Following the redesign, Bookkeepie experienced a 30% increase in user retention, a 40% improvement in customer satisfaction scores, and a 20% growth in new subscriptions within the first quarter post-launch. Users found the new interface intuitive and easy to navigate, which contributed to higher adoption rates, particularly among freelancers and small businesses. These improvements not only boosted the platform's overall performance but also significantly enhanced the user experience, driving long-term customer loyalty and business success.
Client feedback
Working with Nordkode has been incredibly valuable. They really understood our needs and delivered a design that was both user-friendly and intuitive. The process was smooth, and the results have positively impacted our platform and user satisfaction.
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